Interactive Advertising: Revolutionizing Consumer Engagement in the Digital Era
Interactive advertising refers to a form of digital marketing that actively involves consumers in the promotional process through interactive elements such as clickable videos, gamified ads, augmented reality (AR), quizzes, polls, and other engaging formats. Unlike traditional static advertisements, interactive ads foster a two-way communication channel between brands and audiences, allowing users to participate, explore, and influence the ad experience in real time.
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